º Brand's DNA
Floshic is inspired by the flea markets and the passion of sharing your finds online. The platform was created in order to digitize a friend-to-friend approach to sales by creating a community for the style hunters and "dust-offers" that want a more sustainable way to shop and refresh their wardrobe. Through the app, Floshic lets you buy or set up your own shop and sell new, used or vintage clothing.
We developed Floshic's DNA by re-enforcing the brand's core values in alignment with current trends, helping the brand grow and build a stronger community. This blueprint was developed to incorporate the vision, values, brand attributes, brand essence and personality, concept refinement, brand identity, and the communication discourse.